University of Mary Hardin-Baylor

ARCHIVE: New Athletic Logos Revealed

February 14, 2013
New UMHB athletic logos
New UMHB athletic logos

Belton, Texas – On Thursday, February 14, the University of Mary Hardin-Baylor unveiled a new set of logos for its athletics department during a special press conference in the lobby of the Mayborn Arena.

The new logos and workmarks were designed by Bill Woodward of Woodward Creative Design.

“We told him that we wanted an image that would convey a sense of honor and pride in a great tradition.  We told him we wanted the Crusader to reflect the dedication and commitment of our student athletes, who devote many hours to prepare themselves to compete.”   UMHB Athletic Director Randy Mann said.  “We also told him we wanted an image that was strong and bold, that would remind our opponents that UMHB is a force to be reckoned with on the playing field.”

The series includes a new primary logo, which features a helmed crusader looking directly at the viewer.

“We chose to make the face unseen inside the closed helmet, so that it represents all of our athletes, men and women, of all ethnic backgrounds, because at UMHB, wherever we come from, we are all Crusaders,” Mann said. 

To demonstrate potential uses of the new logos, UMHB coaches and student athletes were on hand, modeling various apparel and sports equipment featuring some of the new logos.

“We’re excited about this new logo because we think it reflects the high quality and winning tradition of our athletic program at UMHB,” Mann said.

Since moving into the NCAA in 1998, UMHB has emerged as a force in American Southwest Conference athletics. The Cru has won 26 conference titles and the university has sent eight of its twelve athletic programs to the NCAA postseason. The UMHB football team has played in a National Championship game and Cru athletic programs have posted five national runner-up finishes in that time.